We are proud to share that Penkov, Markov & Partners, represented by Boris Lazarov and Nikolay Cvetanov, Managing Partners, and Patrizia Foffo, Senior Associate, has advised on the acquisition of Smartico by Optimove – a transaction that brings together two leading platforms in CRM marketing and gamification.

 

 

This deal marks a new stage in the maturation of the iGaming CRM market and stands out as a defining moment for the industry, highlighting the growing importance of advanced CRM and gamification solutions in a rapidly expanding global landscape.

 

 

We are especially glad to have supported Smartico though this important milestone, helping lay a solid legal foundation for its next phase of growth as part of a larger global system.

 

 

This transaction once again highlights PM&P’s strong track record in advising on complex high-profile deals in the technology and iGaming sectors, where legal expertise must go hand in hand with industry insight and strategic thinking.

 

 

We would like to thank the outstanding Smartico team, including Arman Gal, for their trust and excellent collaboration, as well as the Gate Ventures team and especially Eli Maurice for their partnership throughout the process.